TF2CrunchyFrog on 15. Jun. 2017.
Part of the blame for smurfs lies with Blizzard, because Blizzard makes it super easy for people to buy secondary accounts, because they keep selling Overwatch main game for half price. Anniversary was the 2nd or 3rd occasion they did so. They also sold the Anniversary edition, which will cost $/€ 60 after the event, for $/€ 40 (the normal price of the standard edition) during the event, despite the fact the Anniversary edition contains everything the Origin edition (which also costs $/€ 60) used to contain PLUS 10 loot boxes on top of it (which in the in-game shop would cost $/€ 9.99). So they basically sold something that should be priced $/€ 70 for 40. As someone who bought Overwatch during the Beta and then upgraded it to Origin edition, for full price, I feel kind of meh about that.
You couldn't even upgrade an existing Origin edition or standard edition to the Anniversary edition during the reduced price phase because then you would have paid zero for the upgrade.